For example, week 1 can be vegetarian recipes and the next week can be barbecue recipes. Each email will serve a purpose and allow people to receive useful content that is exclusive to them and help them learn more about why they should purchase the cookbook.
2.) Tracking of Email Marketing Campaign
Aweber offers advanced tracking of each email you send which allows you to determine if your sales offers or follow up content are not appealing to people. This can be useful in understanding what content should be removed, or even added, so as time moves forward you can convert a higher rate of click throughs in your follow up email campaigns and close more sales.
3.) Everything Is Automated
Imagine pre-setting content that can last from one week to one year while being able to update the content any time you want. You can have 1,000 people subscribe to a series of broadcasts that keep them informed on your company or new product and subscribers will have full control over whether they want to continue the series or not.
4.) It Is Permission Based “Opt In” Marketing
Aweber believes in the importance of making sure you confirm the intent of your subscriber before they are added to your list. You can rest assured that you will have a higher quality of subscriber because they take the time to read their email confirmation message and click on a special link that activates their subscription. This way, if they are added to your list it is because they were serious about joining in the first place – instead of just being added to one of your lists by selecting a checkbox and paying little mind to it (as is the case with many web sites).
5.) Long Track Record of Success With Online Businesses
I remember these guys from over 10 years ago when I started as a freelance web developer. They have always had their finger on the pulse of online marketing and understand, almost better than any other competitor out there, how to convert leads and continue to deliver a sales message properly. You can learn a lot from this company and gain more knowledge from their blog and knowledge base articles than you can from most websites that discuss e-commerce.
Give them a shot and play around with their service. Whether you want to set up lists for customers or subscribers or want to start a newsletter it is worth giving them a try and see just how powerful their system really is. The more you use content and analytics to your advantage the more success you will find over time.
Magento Development Lead
