Shero Designs
your ecommerce partner for success
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  • Season’s Greetings from Shero Designs!

    Posted on 12/23/2011 by Beth in Newsletter
    Shero Designs

    Happy Holiday Season!

    Allow us to wish you and your families a Happy Holiday Season, and a happy, safe and healthy New Years! May 2012 bring you  prosperity and good health! A big thank you to all of our friends and partners for supporting us, and a bigger thank you to all our clients  for choosing and trusting us as part of their business endeavors and success.


    Shero Designs

    Season's Greetings from all of us at Shero Designs!


    Get Your Site Working Better

    One of the more frequent questions we get asked is “How can I get my web site working better?”


    The answer is simple: just do 2 things. These things aren’t difficult and there is no great secret involved. With just a little time and effort your web site can be the great asset it ought to be.
    # 1: Develop a web site that has whatever it is your prospects want. It shouldn’t be any harder than that. Finding out what people want is easy: just ask.
    # 2: Let your target market know about the site. This can be achieved with the running site via search engine optimization, pay per click advertising, links from other sites, print media ads and encouraging word of mouth (mainly due to the great content).




    Importance of a Facebook Landing Page

    Your company gets plenty of business, you say. You insist that through referrals, print advertising and other forms of marketing, you get more than enough foot traffic, and that it doesn’t matter that you have almost completely ignored your Facebook page. Well, here are three reasons why it is crucial to have a Facebook landing page:
    1) Your company’s landing page is going to be the first impression that you make on a potential customer.

    2) Without it, your Facebook page has no call to action.3) A Facebook landing page invites interaction with your brand.

    We recently did two Facebook landing pages that can be viewed here:
    Remember the saying, ‘The shoe maker’s son has no shoes’ ? It is more than true, because we’re still working on finishing our own landing page.


    Clients from Hell

    Whats wrong with my website CFH

    Client: “What is going on with my website? It looks all wrong!”

    Me: “It was working just fine yesterday, let’s take a look.”
    Us: “Let’s take a look… (We download a page, check out the code). Well, it looks as if someone’s gone in and deleted some of the code that makes the site work.”
    Client: “Yeah, that was me, I was getting rid of some of your unnecessary code… why isn’t the site working?”




    About Beth

    Beth is a talented and experienced artist, specializing in graphic and web design. She studied at The Art Institute of Boston at Lesley University & the Willem de Kooning Academie in Rotterdam, NL. In addition, she teaches Foundations of Animation and Web Design and Development at Dutchess Community College.