Here at Shero Designs, our area of expertise is in finding new ecommerce solutions for our clients. We feel that Magento is the best ecommerce solution to help your online store grow and modernize. Below I’ve listed some of the reasons why it becomes necessary to upgrade an online store, and have also provided some of the reasons why Magento is the best solutions for common problems that online store owners face.
This post was inspired by Magento’s “seven reasons it’s time to break up with your ecommerce platform”. Since we deal with clients making this change on a daily basis, I feel that we have the experience and expertise to expand upon this concept.
1. You can’t control the content of your site or it is difficult & complicated to do so.
You should have complete control over the content that your ecommerce site displays. If you need to contact your developer to change a description, informational text, contact information, product information, product images or prices, or images, your website needs an upgrade.
While website building is still a complicated process, modern e-commerce platforms like Magento allow store owners to exhibit control over all of the content that a visitor will see. With only a few hours of training, store owners can easily update product descriptions, meta information, images and image labels, as well as all of the information on the CMS pages, the official store information and the contact info displayed to visitors. With a little additional training, you can learn how to add and configure product attributes and more complicated elements and extensions.
2. It’s difficult to upgrade & modernize
There are a lot of elements that need to work together to make an ecommerce website work properly. The platform itself, as well as the theme employed, extensions utilized, and more. All of the pieces of the puzzle need to work together to keep the website running smoothly and your shoppers happy. As time goes on, it becomes necessary to make upgrades to all of these elements, and it’s important that the platform and all of the elements are designed to grow and change over time.
Not saying that Magento is easy to upgrade, but if set up and developed properly, using a child theme, upgrading to to latest version is pretty straight forward.
3. You’ve grown too large for your current platform
As an online retailer, it’s possible that you started your website with only a few products in mind, and you were able to manage your sales, shipping, and inventory yourself. As your sales have grown, has your eCommerce platform been able to grow with it? A modern eCommerce platform like Magento should be flexible enough to handle small online shops as well as giant megastores. For example, Magento can allow small store owners to manually control their inventories, but also allows for massive automated inventory control with a POS integration solution.
Obviously POS integration solutions require extra time and budget, but the great thing about Magento is that you can start of with a small store that sells 10 speciality items, and expand to a massive megastore with lots of automation. A fully automated system is something you might be thinking about in the future, so your eCommerce platform should be just as prepared for the future growth of your business as you are.
4. Your site isn’t responsive
Your e-commerce website should look good on all devices, because many shoppers (especially young ones) will be browsing your products on their iPads, tablets, and smartphones. Magento offers dozens of excellent responsive theme options, which can be customized to match your brand identity.
5. You can’t install any helpful extensions and add-ons
Perhaps you have a special product that features multiple color swatches, sizes, and styles and you want a creative way to show your shoppers the different views. Maybe you want advanced reviews or to prompt new visitors to sign up for your newsletter with a pop-up.
As your online store grows, you’ll have plenty of ideas about how to keep your customers happy and loyal. Magento is an open source platform, so reliable extension companies offer hundreds of solutions that are designed to work seamlessly with the Magento platform and your chosen theme.
6. You can’t easily change the look and feel of your site
Your ecommerce platform should offer options when it comes to the look and feel of your website, and you should be able to update your website’s look as trends are constantly changing.
You have a few options in Magento when it comes to updating the style of your website:
- You can easily switch out your theme with a new theme, whether this is a permanent fix or a temporary, seasonal change. Changing your theme can be limited to style only, and will therefore not affect your product information or site content.
- You can choose a theme with styling options, which you can easily control yourself in the admin (things like font, colors, backgrounds)
- Access your theme’s CSS files, or hire a development company with an experienced Magento front-end developer who can design and style a custom website built just for you.
7. You don’t have an integrated blog
In order to establish the trust of your customers, you need to establish your store as an authority in a specific niche. The best way to do this is with a blog. Your blog should integrate seamlessly with your e-commerce store, so users don’t feel like they are leaving the store to get to the blog. We recommend WordPress blogs, and have a lot of experience successfully implementing WordPress blogs into Magento websites.
8. Your search engine rankings are’t improving
Magento makes it easy for store owners to optimize their own website by making all of the meta information accessible. In Magento, you also have control over the URL’s for categories and pages, as well as cache management to ensure optimal speed.
With the integration of a WordPress blog, you can write about the topic of your expertise and earn the trust of your visitors. You can add meaningful content that contributes to high rankings and encourage other pages to link to your store.