WHAT WE DID
One of our largest and most challenging projects to date is Half Time Beverage. Half Time is a beer superstore with a wide selection of beer, gifts, and other accessories. Shoppers have the freedom to buy beer one bottle or case at a time from hundreds of breweries around the world. Half Time offers gift registries, has an extensive selection of beer on tap, and boasts an extremely knowledgeable customer base. Their website needed to cater to their customers needs by making it easy to build a custom case of beer easily and efficiently. Visitors to the website must also be able to easily find any of thousands of bottles of beer by narrowing down by country, style, color, alcohol volume or hops content. They need to be able to visit the Poughkeepsie store online to see what’s on tap.
Half Time offers unique features that needed to be customized for their website. They needed to make their popular beer of the month subscriptions available online. Half Time also wanted to visualize to customers just how many bottles they had added to their cart and how this would align with the available shipping options so that they could create the best configuration for lowest cost of shipping.
Many hours of customization went into building this website for Half Time. There are a few unique features that truly display the kind of Magento Customization that we do here at Shero Designs.
1. Super Beer Search – a detailed advanced search that lets customers narrow down the thousands of bottles, cans, and kegs of beer offered by Half Time to the exact kind they are looking for. Super beer search allows users to choose a preferred country or state that the beer was brewed in, decide on a style, alcohol volume, color, and hoppiness.
2. Create-a-case – Our “create-a-case” system lets customers see how many bottles they have added to get the best shipping value possible. The create a case feature shows a case filling up with bottles as you add them to your cart, so you will know whether to add or subtract beer to properly fill a case.
3. What’s on Tap? -The What’s on Tap? page is a fun place to see which beers are available to fill your growler. A fun illustration provides the background for this page, while hovering over each tap provides the name and description of the beer, complete with hoppiness, alcohol volume, and even a food pairing!
EXTENSIONS AND ADDITIONAL FUNCTIONALITY:
Custom Invoice receipts with pick list, barcodes for shipping and gift cards
Top 100 Beers – Numbered based on sales -This page displays Half Time’s top 100 beers, which is automatically generated based on sales. View.
Beer bottle sizing based on actual size -Generates images of bottles that appear proportionally correct. View.
Seaerch by Style/Unique Beer Product Pages -Unique landing pages for each type of beer with description, history, and serving suggestion. View.
Beer Gifts -Beer baskets, clubs, and corporate gifts for any occasion. View.
Shipping -Shipping Configuration with the WebShopApps Product Matrix Shipping Extension.
Gift Registry -Allows users to register beer products for a special occasion.
Gift Certificates -Users can send custom designed e-gift certificates by e-mail to friends and famiyl.View
Instant Cart -MageWorx Instant Cart extension notifies users that they have added an item to the cart and then allows them to either view their cart and check out, or continue shopping.
SEO Suite Ultimate -MageWorx ultimate SEO extension optimizes Half Time’s Magento store to appear at the top of search results.
Autocomplete Search -This extension from MageWorx uses popular search terms to suggest search results when a user begins to type.
Custom Gift Card Selection for Gifts -This GoMage extension allows users to checkout with a custom gift card that can be delivered to a recipient.
One Page Checkout -GoMage’s light checkout makes it easy and quick for users to checkout and process their orders easily and simply.
Subscriptions with Recurring Fees -The AheadWorks extension makes it easy for users to sign up for beer clubs with recurring subscriptions that process fees and send out subscription notifications automatically.View.
Customer Testimonials -MageWorld easy testimonial extension allows users to rate products by stars and also add a description and other recommendations.
Address Validation -Quartsoft address validation notifies users if their entered address is invalid, and gives them the opportunity to correct it.
Login with Facebook -Lets users log into the Half Time website with Facebook.
Social Media Sharing Options -MageWorx sharing options allow users to share any product or page on almost any social media platform.
Multiple Newsletters -This newsletter extension from AheadWorx lets Half Time design and build completely customized newsletters.
Improved Slider -Half Time uses this AheadWorks extension to generate multiple slideshows with unique designs, sizes, and HTMl links.
WordPress Magento Integration -This extension integrates a WordPress blog into any Magento website, which allows for improved SEO and constantly updated content.
Multiple Coupons -The Amasty multiple coupons extension allows loyal customers to benefit by using and combining multiple coupons.