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Yearly Archives: 2011

Five Checkout Improvements in Magento 2.0

September 1, 2015 magento2-checkout-fi

If you haven’t read about Magento 2 yet, you should know that it comes equipped with a lot of new eCommerce features and improvements. Since the checkout is one of the most crucial aspects of an eCommerce store, the checkout process in Magento 2 has been designed for more conversions and a better user experience. Instead of an accordion layout that’s used in older versions of Magento, the steps are now located across the top. The overall design is much Read More »

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August Newsletter 2015

August 28, 2015 august-2015-newyork-skyline-fi

Meet Magento NY is coming up from September 21st to September 22nd 2015 in New York City. Come meet us at the conference, interact with industry professionals, and learn more about the exciting new ideas generating in the Magento industry. You can learn more at http://ny.meet-magento.com. Use the discount code below when you buy your tickets, and you’ll get an additional 20% discount! MEETSHERO20   We are also very excited to announce our interview with MageTalk. Learn more about us by listening to Read More »

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2015 Holiday Season – 6 Ways to Prepare Your Online Store

August 26, 2015 2015-holiday-season-fi

The highest point every year for online shopping is during the holiday season. The holiday season is a great time for strengthening your online presence and engaging your online audience. It is important to make sure you and your business are prepared for the holidays. 1) Create a holiday atmosphere Creating a holiday atmosphere on your website can immediately get your visitors interested. A few ways to do achieve a holiday atmosphere is by changing your store’s design theme using Read More »

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Why Use Google Merchant for Your Magento Store

August 17, 2015 google-shopping-feeds-magento-fi

With its large size and popularity, Google is one of the top search engines merchants are most concerned with.  Whether it’s SEO or analytics, chances are, a Google product or service is being utilized in the clamor to get clicks and generate revenue.  Although Google Analytics is integrated into Magento out of the box, other products, such as Google Merchant products, are not. What are the benefits of using Google’s Merchant Services? If you have a Google Merchant account and Read More »

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Best Twitter Strategies and Extensions for Magento Websites

August 6, 2015 best-twitter-strategies-fi

Twitter is an excellent social media platform for promoting an online store. If you are not using Twitter functionality on your Magento store, this post will walk you through how to utilize Twitter at its full potential and have customers spread the word about your company. When a customer completes a sale, they want to tweet about it! Twitter buttons and streams on your Magento website encourage interactivity. Handling customer service on Twitter is an essential business activity. And tweeting Read More »

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July Newsletter 2015

July 30, 2015 july-2015-fi

This week a lot of webmasters have received this message letting them know that their website’s JavaScript and CSS files can not be read from the Googlebot. Many years ago, Google would fetch just the HTML from a website and ignore styling and JavaScript. Nowadays, Google fetches everything and renders your pages completely. So, denying Google access to CSS or JavaScript files makes Google unhappy. Technically these files are not supposed to be blocked from search engines and Google is Read More »

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Four Noticeable Improvements in Magento 2.0

July 29, 2015 magento2-fi

In the Magento world everyone is eagerly anticipating the release of  Magento 2.0 in the fall of 2015 (hopefully). But what is new new or different in Magento 2.0? 1) Speed One of the first changes that seems to be apparent through our testing and working with Magento 2.0 is that the front-end is lightning fast. There doesn’t appear to be much lag or time between page loads. Although I didn’t set up actual speed tests, I can honestly say Read More »

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How Can Instagram Help your Magento eCommerce Business?

July 27, 2015 instagram-ecommerce-fi

Instagram is a powerful social network. There are over 300 million active users, and 59% of US adults use Instagram daily. It’s much more complex than pictures of your friend’s lunch and selfies. If used correctly, it’s actually a huge marketing opportunity for your eCommerce site. Instagram wasn’t designed for businesses, but there are ways to boost traffic and sales on your site just by using this app. It’s all about engaging with your customers on a personal level. Nike Read More »

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Pitney Bowes International Shipping For Magento

July 22, 2015 pitney-bowes-fi

Shipping for an eCommerce store can not only be a headache, it can be costly and time consuming as well. When you start expanding the idea of shipping from a national level to an international level – it only becomes more convoluted. Traditionally, small businesses will not even bother with international shipping. It’s too complicated, and the shipping and handling fees are too exorbitant. Taxes are levied on both sides, and setting up an international shipping method incurs the additional cost Read More »

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A/B Testing on Magento

July 20, 2015 a-b-testing-fi

A/B Testing is a term that you might have heard being thrown around, especially when it comes to e-commerce. A/B testing is a way to experiment on end users with your website. It can essentially be seen as changing the way a website looks and operates and seeing how it affects its users. A/B Testing can be extremely helpful for your business.  It gives you the ability to research your existing customers in a subtle way.  The results you gather Read More »

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